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Fashion Design

Ashley Mora De La Rosa

Ashley Mora De La Rosa’s Portrait

 The inspiration for this collection is based on historical and modern beekeeping and apiaries. We are all aware that bees are a hugely important part of our biodiversity and environmental preservation. Silhouettes were informed by the arched shape of beehives and beekeeper's protective hoods. The colour story is a palette of honey tones and fresh white in natural organic cotton and silk. Sporty elements of mesh and soft sustainable jersey and pique` are complimented by unique honeycomb details.

Key styles include the parachute silk parka jacket with oversized hood, genderless sport shorts with mesh overlay and adjustable overalls for men or women with different options for personal styling. Easy to wear separates allow for comfortable summer dressing and can be adjusted to fit different sizes and body shapes making the brand Smoke & Ash a conscious and inclusive consumer choice.

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