Freja Blomstrand


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She shall be pure
‘She shall be pure’ engages with, and challenges the stigma surrounding menstruation. The menstrual taboo is deeply entrenched in our society and has been affecting women and menstruators’ lives for eternity. This taboo has led women and menstruators to hide away, be ashamed or make efforts to conceal what is a natural bodily function. Some women and menstruators are forcefully sent into isolation during their menstruation, while others are hiding tampons in their sleeves for fear of being identified as menstruating. Through a series of staged photographs, interviews and quotes, ‘She shall be pure’ questions the common perception of the female coded body as a vehicle for something pure and perfect and aims to normalise menstruation.

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