This collection is inspired by the dynamic world of extreme sports, exploring the thrill of pushing boundaries and embracing outdoor adventures. The color palette reflects this vibrant energy, featuring blues, fiery oranges, and utility charcoal. Fabrics are chosen for their durability and performance, focusing on waterproof and technical materials suitable for active lifestyles.
The target customer embodies the spirit of adventure, seeking stylish yet functional pieces that match their fun-loving personalities and hobbies. The range includes versatile items like jackets, boiler suits, body-con leggings, and chunky knits.
Innovative design details such as reflective accents, trail map stitching, gold foil prints, and repurposed bike tube panels make this brand unique. Each garment allows the wearer to transition seamlessly from outdoor adventures to urban life, empowering them to conquer both mountains and cityscapes with confidence and style.