We were tasked with creating branding for Suntory’s alternative 0.0% alcohol Roku Gin, appealing to existing Roku consumers as well as new audiences. I created a campaign based around the tagline “uniquely blended”, focusing on Roku’s six unique flavors while also linking this idea of disparate juxtapositions to their Gen Z target audience. They are uniquely complex as their choice of drink. Drawing inspiration from Japanese illustrators such as XX and YY, I created a cutout, handmade look for each flavour. Placing the design within the bottle allows the consumer’s choice to become a statement piece, while still keeping in line with Roku Gin’s original branding. 

My second project, “Biodiversity&Monoculture in Ireland” is a compilation and exploration of typography. I first became interested in biodiversity when hiking and coming across monocultures. The grid like pattern of the spruce trees inspired me to create this book. I experimented with grids, typographical hierarchy, and images to explore and expand my typographical skills.