I selected two projects for this Creative Show. The first project involves Brand and Packaging Design. I was inspired by traditional German craft beer and wanted to give it a modern, minimalistic spin while still including traditional aspects. The colours and typography reflect that approach as well. Using colder and natural colours really enhances the pure and traditional foundation of the Klar brand.

The second project showcased is our Photoshoot project. My group and I came up with the idea Saved by light, aiming to create images where light and reflections plays the main role. Using a smoke machine really enhanced our shoot, helping us create moody and striking images. The low-key lighting and dark atmosphere further contribute to that mood.