Depop’s “Reinvent Yourself Every Day” campaign transforms iconic statues into bold trendsetters, showing that fashion is more than clothing-it’s self-expression and identity. By dressing well-known monuments in creative, second-hand outfits, the campaign sparks curiosity and conversation both on the streets and online. Through guerrilla marketing, interactive social media, and playful visuals, Depop invites everyone to embrace new styles and identities, making fashion accessible, fun, and ever-evolving. This campaign positions Depop as the go-to platform for discovering and celebrating individuality through style.
Graphic Communication Design
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