I developed this advertising photography project for ROA, a sustainable, plant-based oat milk brand. I chose  ROA because of its commitment to sustainability, care about customers, and support for artists—all values that align with my creative ethos.

For this concept, I highlighted the brand's artistic identity, which is clearly expressed through its packaging and advertising. My inspiration for the images was drawn from Mondrian’s iconic style, integrating bold lines and blocks of colour to echo ROA’s design language. The aim was to evoke a relaxed, artistic atmosphere, inviting viewers to engage more aesthetically and thoughtfully with the product. My visual approach was also influenced by the work of Viviane Sassen, particularly her use of shadow and colours, as well as the current trend of using sculptural compositions and strong shadows in product photography. The final images aim to reflect a harmonious balance between sustainability, art, and contemporary design.