For this project, I created a herbal tea brand designed for women navigating the symptoms of peri- and menopause. With carefully selected organic ingredients, the teas provide natural support during a physically and emotionally demanding stage of life. Today’s women aren’t slowing down – they’re balancing work, raising children, and often returning to education. The brand was developed to stand out from traditional herbal teas, which often look and sound alike, making it hard to choose the right one. Bold, contemporary colours and typography are central to the design, while linoprint illustrations reflect the brand’s natural roots. The tone of voice is honest, unapologetic, and infused with a touch of humour, capturing the intensity and reality of the menopause journey. Savage Tea is more than a cup of herbal tea – it’s the tea that gets you.