Universal Music UK hosts exclusive staff-only performances by their talented artists at a prestigious London venue each year. The challenge was to ignite excitement among Universal Music employees and establish a consistent identity across various platforms, from email invitations to posters to in-venue branding.

After conducting comparative research, I discovered that successful festivals often have a distinct visual identity that sets them apart. Drawing inspiration from this insight, the solution was to develop a striking design concept rooted in British pop art. This approach not only captivates attention but also establishes a cohesive and memorable brand image for the event, enhancing the overall experience for attendees.