Branding: The Ultimate Festival
The project was to design a summer festival with a theme of my choice. The festival I designed is an electro house music festival as music is one of my passions.
Through music that brings people together from all over the world and creates a sense of unity, the festival will promote peace and respect for others, no matter where they come from, what they look like or what they like.
The festival’s name and brand colours reflect its values of diversity, equality and harmony; and the style used to create the characters, which are one of the branding elements, is full of fun and alludes to equality.