My branding project focuses on an Earl Grey tea that offers a daily dose of positivit-TEA. The concept features user-friendly packaging that easily dispenses a delightful tea bag, perfect for integrating into daily routines. Each tea bag includes a positive affirmation to help relax and inspire, setting the tone for a good day. The target audience is Gen Z students who may struggle with negativity. This tea is designed to bring joy and a fresh start to each day. The design draws from my personal experience with daily affirmations and showcases my vibrant, colourful style using faux stickers and a bright teal colour palette. Additionally, I've developed a brand board and various social assets to support the project.