My branding project for Locatads began with a client meeting. I began to really get a sense of the company from talking to Tugay, the founder. From our meeting I was drawn to words such as “catchy”, “colourful” and “energetic”. From here I began to brainstorm many different design elements such as the colour pallet and typography and how these would affect the tone of voice of the branding. 

This brand embraces technology and is committed to evolving alongside it, I wanted to ensure the branding could also do the same.