Centennial Rum is a collective rum brand that creates only 100 bottles of each flavour. It is inspired by collective brands that sell limited clothing, items etc. Each bottle contains a number on the packaging (1-100), Number 1 being the rarest. I wanted it to be more than just something you drink on a weekend and forget about, a rum you drink, trade and show off. Centennial Rum would not be sold all at once, the quantity and times would be random, it could be sold today, next week, or even in 2 years.